marketing

Best AI for Marketing

The best genuinely AI-native marketing tools as of July 2026 — frontier assistants for copy and strategy, OpenSEO for agentic SEO, Profound for AI-answer visibility, Higgsfield for ad creative and HeyGen for video — with honest picks and pricing, and why most 'AI marketing tools' are just SaaS with a button bolted on.

Updated July 2026

Quick answer: Most “AI marketing tools” are legacy SaaS with an AI feature bolted on — the genuinely AI-native stack is smaller, sharper and often cheaper. For copy, briefs, strategy and analysis, a frontier assistant — ChatGPT, Claude or Gemini ($0–20/month) — now does what the dedicated “AI writers” (Jasper, Copy.ai, Writesonic) charge a premium for, so start there. For SEO, the standout is OpenSEO — an agentic, open-source alternative to the pricey incumbents (Ahrefs and Semrush, which are themselves racing to bolt on AI-visibility features) that pipes real SEO data straight into Claude or ChatGPT over MCP. For getting cited inside AI answers (GEO), Profound leads. For creative, Higgsfield turns a product URL into finished ad images and video, and HeyGen’s Video Agent scripts and edits marketing video from a prompt. For enterprises, the agentic suites (Salesforce Agentforce, Adobe CX Enterprise, HubSpot Breeze) run campaigns against goals you set. The through-line: the edge comes from agents and frontier models grounded in your own data — not another content subscription.

The honest answer depends on your channel mix and whether you’re buying one assistant for everyone or automating a single function. This guide covers the genuinely AI-native stack — frontier assistants, agentic SEO and GEO, AI creative for images and video, and the enterprise agent suites — and is blunt about the large category of “AI marketing tools” that are really schedulers and ESPs with a caption button. Two shifts define 2026: agentic marketing moved from demo to product, and generative engine optimisation (GEO) became a discipline in its own right as buyers started asking AI assistants instead of searching.

The real divide: AI-native vs AI-bolted-on

The marketing-software market has relabelled almost everything “AI,” so the first useful filter is whether AI is the engine or just a feature:

• AI-native / agentic — the product is a model or an agent: frontier assistants (ChatGPT, Claude, Gemini), agentic SEO like OpenSEO, AI-answer trackers like Profound, generative creative like Higgsfield and HeyGen, and the enterprise agent suites. This is where AI actually changes the work.
• AI-bolted-on — a traditional SaaS product (a social scheduler, an email service provider, a rank tracker) that added a “write with AI” button. Useful software, but the AI in it is usually just a call to a model you could prompt yourself for less. Don’t pay a platform premium for the word “AI.”

Most of this guide is about the first group. Where the second group still matters (you do need a scheduler and an ESP), we say so plainly and tell you which part is genuinely AI.

The current state of AI for marketing: July 2026

AI use in marketing is effectively saturated; disciplined return on it is not. That gap is the story of 2026.

Adoption is near-universal: surveys put marketer generative-AI use at roughly 87% in 2026, up from 51% in 2024, with about 91% using AI somewhere in their workflow (digitalapplied). Marketing-AI survey figures vary by source, so treat these as directional — but the direction is unambiguous. The time savings are real: marketers recover an average of 6.1 hours per week. Return varies sharply by task: AI content drafting returns about 3.2x on average, personalisation 2.7x, audience research 2.4x and ad copy 2.3x — yet far more teams use AI than measure the return from it.

Four shifts define the AI-native marketing moment right now:

1. Agentic marketing became the platform story. The biggest marketing-software vendors are converging on platforms that run agents, not interfaces humans click through. Salesforce renamed Marketing Cloud to Agentforce Marketing and shipped a Marketing Goals Agent where you set goals, budgets and guardrails — sporting-goods brand Rawlings reported 75% faster campaign creation (Salesforce). Adobe rebranded Experience Cloud as “CX Enterprise” and went agent-first at Summit 2026 (MarTech), and HubSpot moved Breeze agents to outcome-based pricing — you pay per result, not per seat (MarTech).

2. SEO went agentic — and the incumbents felt it. The rank-tracker giants are racing to reposition: Semrush rebranded to “Win Every Search. From Traditional SEO to AI Discovery,” shipping an AI Visibility suite and an Semrush MCP server; Ahrefs launched Brand Radar (tracking 343M+ AI prompts/month across six indexes) and its Agent A product. But they remain expensive. The more interesting move is agent-native, open tooling like OpenSEO that turns SEO into something your AI assistant just does over MCP.

3. GEO became a marketing discipline. As buyers ask ChatGPT, Gemini and Perplexity instead of typing into a search box, being cited in the answer now matters as much as ranking in blue links. Google’s AI Overviews appear in roughly 48% of searches with a zero-click rate near 60% (Surfer), so generative engine optimisation (GEO) — tracking and winning those mentions — emerged as its own category, led by Profound.

4. Creative went agentic. The frontier image and video models are now wrapped in marketing-specific agents: Higgsfield’s Hermes Agent turns a product URL into a finished ad; HeyGen’s Video Agent scripts, storyboards and edits a video from a prompt. The unit of creative work is becoming a brief, not a timeline.

The uncomfortable counterweight: only about 17% of organisations have deployed AI agents, and Gartner projects more than 40% of agentic-AI projects will be cancelled by end of 2027, citing unclear ROI and weak governance (Omnibound). The winners in 2026 aren’t the teams with the most tools — they’re the teams that aimed a few real ones at measurable outcomes.

Top AI marketing tools by category (July 2026)

Marketing has no single benchmark like coding’s SWE-bench, so the useful comparison is by job. This table is the fast answer; detailed breakdowns follow. It lists the genuinely AI-native pick per job.

Prices are each provider’s current published entry point as of July 2026, from vendor pages and third-party reviews where noted; verify before purchasing.

General AI assistants: the marketer’s real everyday engine

Before buying anything specialised, most marketing work — copy, briefs, subject lines, campaign concepts, competitor summaries, data analysis — is done fastest in a frontier assistant. For the majority of marketers this is “AI for marketing,” and it has quietly commoditised the dedicated content tools.

ChatGPT (OpenAI) is the most widely used, now led by GPT-5.6 Sol (generally available since 9 July 2026), with the fast GPT-5.5 Instant as the free/Go default. Its Tasks, custom GPTs and Agent Mode suit repeatable marketing workflows; Plus is $20/month.

Claude (Anthropic), powered by Claude Opus 4.8, is the strongest pick for long-form writing, brand-voice consistency and editing, and never trains on Team or Enterprise data — a real consideration for regulated marketers. Pro is $20/month. It also pairs with agent tooling (Claude Code, MCP) that lets it drive tools like OpenSEO directly.

Gemini (Google), running Gemini 3.1 Pro (with the larger Gemini 3.5 Pro not yet generally available as of mid-July), is bundled into Google Workspace and brings the largest context window — useful for feeding whole brand guidelines or research corpora into one prompt.

Perplexity is the best assistant for cited, current market research and competitive intelligence, and Microsoft Copilot is the natural choice for teams living in Microsoft 365, grounding output in your own documents and email.

Best for: Nearly every marketer, as the everyday layer. See our best AI for writing guide for a deeper head-to-head on copy quality. Buy a specialised tool only when you hit a wall these assistants can’t clear.

Do you actually need a dedicated content platform?

For most people, no. The “AI content platforms” — Jasper (from $39/seat/month), Copy.ai and Writesonic — run on the same frontier models you can prompt directly, and on pure copy quality the assistants above match or beat them. What you pay a platform for is brand-voice governance, templates, approval workflow and collaboration at team scale — not better sentences. That’s a real need for a large content org enforcing one voice across dozens of people; it is not “the best AI for writing,” and for a solo marketer or small team it’s usually a subscription you don’t need. Buy the platform for governance, or skip it and prompt the model.

Agentic SEO and generative engine optimisation (GEO)

Search is splitting into two jobs — ranking in traditional results, and being cited inside AI answers — and the tooling is splitting with it. The bigger 2026 change is that SEO itself is becoming agentic: instead of clicking through a dashboard, you let an assistant pull the data and do the first pass.

OpenSEO — best agentic, best value

Price: Free and open-source to self-host (bring your own DataForSEO key and pay only for usage); or a low-cost managed tier with agent skills and Search Console built in (OpenSEO)

OpenSEO is an open-source alternative to Semrush and Ahrefs that covers the core jobs — keyword research, rank tracking, backlinks, site audits, plus AI brand-visibility and an AI-search prompt explorer — at a fraction of the incumbents’ cost. Its real differentiator is that it’s agent-native: it ships an MCP server and AI skills so you can point Claude, ChatGPT or Cursor at it and have the model run a first pass of keyword research, audits or Search Console analysis, then refine in the UI. Google Search Console is wired in (clicks, impressions, CTR, position, URL inspection) without burning credits. If you want SEO that your AI assistant simply does — rather than another $139+/month dashboard — this is the standout, and it’s the one we reach for.

Profound — best for AI-answer visibility (GEO)

Price: Starter $99/month; Growth $399/month; custom for enterprise (Profound)

Profound is the market leader in GEO. It captures real user-facing data across 10-plus AI engines — ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Copilot, DeepSeek, Grok and Meta AI — showing exactly when, where and how your brand is cited in AI answers. Once being cited inside AI responses becomes a tracked KPI, Profound is the default.

The incumbents: Ahrefs and Semrush are catching up (at a price)

The traditional players are not standing still — they’re the “AI discovery” pivot in action, just expensive:

• Ahrefs shipped Brand Radar (tracking 343M+ AI prompts per month across AI Overviews, AI Mode, ChatGPT, Copilot, Gemini and Perplexity) and its Agent A product. Deep backlink data, steep price.
• Semrush rebranded around AI discovery, adding an AI Visibility suite (Prompt Research, brand sentiment, competitor gaps), an official ChatGPT app and a Semrush MCP server for agentic workflows (Semrush). Pro is $139.95/month and up.

Both are powerful if you already pay for them or need their proprietary link/keyword indexes. But for most teams, OpenSEO plus Profound covers the same jobs — agentically and far cheaper — and you spend the saving on creative or media.

Best for: Lead with OpenSEO for hands-on, agent-driven SEO and Profound for AI-answer visibility; reach for Ahrefs or Semrush only when you need their scale of proprietary index data.

Social and email: the honest truth

This is where “AI marketing tools” lists go off the rails. The social schedulers (Buffer, Hootsuite, Sprout Social) and the email platforms (Klaviyo, Brevo, Mailchimp) are not AI tools — they’re scheduling software and ESPs that added an AI caption or subject-line button. Useful products; the “AI” in them is usually a plain model call you could make yourself.

So treat them as plumbing, and put the intelligence where it belongs:

• Social: write and repurpose posts in a frontier assistant (it’s better and cheaper than any built-in caption generator), then use a scheduler purely to schedule. Buffer (from $6/channel) is the value option; Hootsuite and Sprout Social add coverage and analytics, not smarter AI.
• Email: the genuinely AI-ish part of an ESP is predictive — send-time optimisation, churn and lifetime-value modelling. Klaviyo does this best for ecommerce; Brevo is the value pick with a usable free tier. Draft the actual copy in an assistant. HubSpot Breeze is the exception worth calling AI — its agents (below) genuinely act, not just autocomplete.

Don’t pay a platform premium for a “write with AI” button. Pay for deliverability, segmentation and scheduling — and let a frontier model do the writing.

AI creative: images, ad collateral and video

Marketing is increasingly visual, and this is where AI-native tools genuinely change the economics. Our best AI image generator and best AI video generator guides go deeper; here are the marketing-first picks.

Higgsfield — best for ad creative and marketing collateral

Price: Starter $15/month, Plus $34, Ultra $84, Business $49/seat (credit-based; annual is materially cheaper) (Higgsfield)

Higgsfield is the standout for performance and product marketing. Rather than a single model, it’s an agentic interface over the frontier image and video models (Kling, Sora 2, Veo 3.1, Seedance) with marketing workflows built on top: its Hermes Agent / “Click to Ad” feature takes a product URL, extracts the name, description and images, and generates a ready-to-export ad — plus ad presets, AI avatars and a UGC-style “factory” for volume. For turning a catalogue into scroll-stopping static and video ads fast, it’s purpose-built in a way generic image tools aren’t. (Credits expire after 90 days and don’t roll over — buy annual and plan usage.)

The pro image workflow — generate, then refine: create in Higgsfield, since it taps the best underlying models rather than locking you to one engine’s look, then finish the winning frame in Adobe Photoshop’s generative AI — Firefly-powered Generative Fill, Generative Expand and AI object removal — for pixel-level control, brand-accurate retouching and print-ready output. Higgsfield for creation, Photoshop AI for finishing.

Design and branded visuals

Canva Magic Studio (free–$15/month) is the best fit for everyday branded design — Magic Design generates full layouts from a prompt, and Dream Lab handles text-to-image. Adobe Firefly (from $9.99/month) is the pick where you need commercially safe, IP-indemnified assets; Image Model 5 added 4MP output and custom-model training, and Adobe GenStudio industrialises this at enterprise scale. For raw image quality, the frontier models — Google’s Nano Banana / Imagen, ChatGPT’s native generation, and Google’s new unified Gemini Omni (one model that takes text, image, audio and video and returns video, edited photos or avatars) — are strong general options.

Video

HeyGen (from $24/month) is the best all-round marketing video tool and genuinely agentic: its Video Agent scripts, storyboards and edits a video from a prompt, generating motion graphics and B-roll, with AI avatars and translation into 175+ languages with lip-sync — strong for personalised and localised campaigns at scale. Google Veo 3.1 is the pick for cinematic, high-adherence video with native audio, and Google’s unified Gemini Omni (text/image/audio/video in → video, photos or avatars out, with conversational editing) is the newer one-model multimodal option; Synthesia (from $18/month) suits structured training and explainer content; Creatify is built for URL-to-ad UGC-style performance video.

Voiceovers and audio

ElevenLabs is the standard for AI voiceovers — voices realistic enough that most listeners can’t tell they’re AI, with v3 emotional range, 70+ languages, real-time dubbing in 32 languages and a sound-effects generator. Plans run from a free tier (attribution required, no commercial rights) up through Starter $6, Creator $22 and Pro $99/month (ElevenLabs). It’s the audio layer for video ads, explainers, podcasts and multilingual dubbing — pair it with HeyGen or Higgsfield video, and use a paid tier for commercial rights.

Best for: Higgsfield to generate ad creative (then Photoshop AI to refine), Canva/Firefly for branded design, HeyGen for marketing video, Veo or Gemini Omni for cinematic and multimodal pieces, and ElevenLabs for voiceovers and dubbing.

AI for paid ads

Two things power AI advertising in 2026: the ad platforms’ own automation, and creative generators that feed them.

The native platform AI is the biggest lever and costs nothing extra — you pay only media spend. Meta Advantage+ and Google Performance Max automate targeting, bidding and creative assembly across each network’s inventory, and this genuine machine-learning layer is the first place AI should touch the ad budget.

For creative production, feed those systems with Higgsfield (URL-to-ad, static and video) or AdCreative.ai (on-brand ad variants at volume, from $39/month; video needs its $249/month tier). Reserve these for when producing creative variants is the actual bottleneck.

Best for: Start with Advantage+ and Performance Max inside your ad accounts; layer Higgsfield or AdCreative.ai on top when creative volume is the constraint.

Enterprise agentic marketing suites

For large organisations, the biggest 2026 change is the shift to platforms that run autonomous agents against goals you set. These are CRM-scale deployments, typically custom-priced — and they’re genuinely agentic, not bolted-on.

Salesforce Agentforce Marketing (formerly Marketing Cloud) lets marketers manage agents rather than workflows — defining goals, budgets, guardrails and autonomy limits — with reported 75% campaign-creation speed-ups at early adopters (Salesforce).

Adobe CX Enterprise (the rebranded Experience Cloud) pairs GenStudio content velocity with customer-experience orchestration for enterprises already on Adobe’s stack (MarTech).

HubSpot Breeze brings the same model to mid-market teams, with outcome-based pricing on its Customer, Prospecting and Data agents (e.g. $0.50 per resolved conversation) and an audit trail of every agent action (MarTech).

Best for: Enterprises standardising on Salesforce, Adobe or HubSpot that want to automate whole campaign workflows — and that have the data governance to run agents safely. See our best AI agents guide for the broader landscape.

Use-case-specific recommendations

For solo marketers and creators

Winner: A frontier assistant + OpenSEO + Higgsfield/Canva (under $40/month)

ChatGPT or Claude at $20/month for copy, strategy and social posts; OpenSEO (free self-host or cheap managed) for SEO your assistant can drive; and Higgsfield ($15) or free Canva for creative. A scheduler (Buffer, $6/channel) handles posting. That’s a full AI-native stack for well under $50.

For small and mid-sized teams

Winner: Frontier assistants + OpenSEO + Profound + Higgsfield/HeyGen

Give the team a frontier assistant each, run SEO through OpenSEO and AI-answer visibility through Profound ($99), and produce creative with Higgsfield and HeyGen. Add an ESP (Klaviyo/Brevo) and a scheduler as plumbing. This beats a Jasper-plus-Semrush stack on both capability and cost.

For ecommerce

Winner: Higgsfield + Klaviyo (predictive) + a frontier assistant

Higgsfield turns your catalogue into ad creative at volume, Klaviyo’s predictive CLV/churn modelling drives lifecycle revenue, and an assistant writes the copy. Add Profound if AI-answer visibility for your category matters.

For SEO and organic growth

Winner: OpenSEO + Profound

OpenSEO for agentic keyword, rank, backlink and audit work your assistant can run; Profound once being cited in AI answers is a tracked KPI. Reach for Ahrefs or Semrush only if you need their proprietary index scale.

For paid media

Winner: Meta Advantage+ and Google Performance Max, plus Higgsfield

The native platform AI is the biggest, cheapest lever; feed it with Higgsfield (or AdCreative.ai) when creative volume is the constraint.

For enterprise

Winner: Match the agentic suite to your CRM

Agentforce Marketing for Salesforce shops, Adobe CX Enterprise for Adobe stacks, HubSpot Breeze for HubSpot — with the data governance to run agents safely. See best AI for business for the wider decision.

Pricing comparison: what you’ll actually pay

Cost strategy: run a frontier assistant ($20/month) as the engine, lead SEO with OpenSEO and creative with Higgsfield, and add a specialised tool only where a workflow clearly pays for itself. A capable AI-native stack for a small team lands well under a single Semrush-plus-Jasper subscription.

What marketers actually think

Adoption is near-universal, measurement is not. Around 87% of marketers use generative AI, but far more teams use AI than track ROI from it (digitalapplied) — which is why so many report “adoption without transformation.”

The value is concentrating in real AI, not AI labels. Time savings cluster in drafting, research and repurposing done by frontier assistants; the durable platform value is agentic workflow (Agentforce, Breeze, OpenSEO-style agents) grounded in first-party data. The “AI writer” and “AI scheduler” middle — SaaS with a button — is being squeezed from both sides.

Agents are hyped ahead of proof. Only ~17% of organisations have deployed agents, and Gartner expects 40%-plus of agentic-AI projects to be cancelled by end of 2027 on unclear ROI and governance gaps (Omnibound). Early results (Rawlings’ 75% faster campaigns) are promising but not yet typical.

Recent launches reshaping marketing AI (Apr–Jul 2026)

GPT-5.6 Sol went GA (9 July). OpenAI’s GPT-5.6 family became the flagship in ChatGPT, sharpening the everyday assistant most marketers actually use.

Salesforce Agentforce Marketing (Connections 2026). Marketing Cloud was renamed and rebuilt around a Marketing Goals Agent (Salesforce).

Adobe CX Enterprise (Summit 2026, 20–22 April). Adobe rebranded Experience Cloud and went agent-first, expanding GenStudio for Performance Marketing (MarTech).

HubSpot Breeze outcome-based pricing (April 2026). HubSpot moved core Breeze agents to pay-per-result pricing (MarTech).

Ahrefs and Semrush went agentic. Ahrefs’ Brand Radar and Agent A, and Semrush’s AI Visibility suite and MCP server, turned the rank-tracker incumbents into “AI discovery” platforms — while open, agent-native tools like OpenSEO undercut them.

Higgsfield’s Click-to-Ad matured. URL-to-finished-ad workflows over the frontier video models made agentic ad creative a practical, low-cost reality.

Frequently asked questions

What is the best AI for marketing in 2026?

There’s no single winner — but the genuinely AI-native stack is short. Use a frontier assistant (ChatGPT, Claude or Gemini) for copy, strategy and analysis; OpenSEO for agentic SEO; Profound for AI-answer visibility; Higgsfield for ad creative; and HeyGen for video. Enterprises add an agentic suite (Agentforce, Adobe CX, HubSpot Breeze). Most “AI marketing tools” beyond these are SaaS with an AI feature, not AI.

Are Jasper, Copy.ai and Writesonic worth it?

Usually not for the AI. They run on the same frontier models you can prompt directly, and on copy quality the assistants match or beat them. You pay a platform for brand-voice governance, templates and workflow at team scale — a real need for a big content org, but not “the best AI for writing.” A solo marketer or small team is better off with a $20 assistant.

What’s the best AI SEO tool?

For agentic, hands-on SEO at low cost, OpenSEO — an open-source alternative to Ahrefs and Semrush with an MCP server and agent skills, so your AI assistant can run keyword research, audits and Search Console analysis directly. Pair it with Profound for AI-answer visibility. Ahrefs and Semrush are more powerful on proprietary index data but far more expensive.

Is Semrush or Ahrefs still worth paying for?

Only if you need their scale of proprietary backlink and keyword data, or already live in their dashboards. Both have added genuine AI-visibility features (Semrush AI Visibility and MCP; Ahrefs Brand Radar and Agent A), but they’re expensive — for most teams OpenSEO plus Profound covers the same jobs, agentically and far cheaper.

What’s the best AI tool for ad creative?

Higgsfield (from $15/month). Its Click-to-Ad / Hermes Agent turns a product URL into finished static and video ads over the frontier models, with ad presets, avatars and UGC-style volume — purpose-built for performance marketing in a way generic image tools aren’t. The pro workflow is to generate in Higgsfield, then refine the hero frame in Adobe Photoshop’s generative AI. For voiceovers use ElevenLabs; for video, HeyGen or Google’s Gemini Omni.

Are AI social and email tools actually AI?

Mostly not. Social schedulers (Buffer, Hootsuite, Sprout Social) and email platforms (Klaviyo, Brevo, Mailchimp) are traditional software with an AI caption or subject-line button. The genuinely AI part of an ESP is predictive (Klaviyo’s CLV/churn modelling, send-time optimisation). Write the copy in a frontier assistant and use these tools for scheduling, deliverability and segmentation — not for “AI.”

What is agentic marketing?

Running autonomous AI agents that execute marketing tasks — building campaigns, qualifying leads, resolving tickets — against goals, budgets and guardrails you set, rather than operating each tool by hand. Salesforce Agentforce Marketing, Adobe CX Enterprise and HubSpot Breeze lead at enterprise scale, and tools like OpenSEO bring agentic workflows to SEO — though only ~17% of organisations have deployed agents so far.

Can AI replace marketers yet?

No. AI reliably drafts, researches, repurposes, analyses and increasingly acts on well-specified workflows — but it still needs human direction on strategy, brand judgement, positioning and taste, and agentic projects fail often enough (a projected 40%-plus cancellation rate by 2027) that oversight is essential. The role is shifting from producing every asset to briefing, editing and orchestrating AI.

The bottom line: how to choose in July 2026

Marketing AI in 2026 rewards focus over stack-building — and honesty about what’s actually AI.

• Best everyday engine: ChatGPT, Claude or Gemini — copy, strategy and analysis before you buy anything specialised.
• Best for SEO: OpenSEO — agentic and cheap; add Profound for AI-answer visibility. Ahrefs/Semrush only for proprietary-index scale.
• Best for ad creative: Higgsfield to generate (it taps the best models), then Adobe Photoshop AI to refine.
• Best for video: HeyGen; Veo or Google’s Gemini Omni for cinematic and multimodal.
• Best for voiceovers: ElevenLabs — realistic AI voice and dubbing in 70+ languages.
• Best for design: Canva Magic Studio; Adobe Firefly for commercially safe enterprise assets.
• Social & email: treat as plumbing — write in an assistant, use schedulers and ESPs for what they’re actually for.
• Best for enterprise automation: Agentforce Marketing, Adobe CX Enterprise or HubSpot Breeze — matched to your CRM.

The frontier assistants have commoditised competent copy, and open, agent-native tools are undercutting the expensive incumbents — so the edge no longer comes from stacking “AI” subscriptions. It comes from aiming a small, genuinely AI-native set of tools at measurable outcomes, grounding them in your own data, and keeping a human on strategy and taste.

This guide is updated as marketing tools, pricing and AI-search behaviour evolve. Pricing reflects each provider’s current published plans and third-party reviews where noted, and marketing-AI adoption figures vary by survey; verify pricing and capabilities with the provider before purchasing.